So this method is also very straightforward but like method 1 it also is often criticized for being too simplistic. Youre not going to hit a ridiculously long phone menu when you call FDC. Okay so we have a unique way we view funnels it's not doesn't follow the the typical paradigm and so I'm gonna give you kind of a top-level overview of how we look at funnels so you can approach it the right way so instead of specific little tactics hey put this on your page put that on your page it's better if you approach it strategically first and then of course I'll give you a few tactics. literally we went from losing a couple of millions to having between 40 and 50 million dollars in annual royalty revenue licensing. Now that's worldwide fulfillment made easy. Next below on for a little bit further down on the page make sure that you are recommending additional products. For Lease Contact for pricing. I'm Chad Bucknam, Director of Analytics at one I wish you the best of luck growing your business and achieving your dreams [Music], [Music] Hey welcome to fulfillment dot coms online educational vlog my name is Jay Mack I'm the president of Six Division. Effective, reliable fulfillment delights customers. I know some big affiliates to test it I don't want an intro a big affiliate or even a new affiliate to an offer that hasn't been tested already though, right? So uh this is it may seem simple uh you might have heard about these before but it is literally one of the most powerful ways to track your marketing sales and any activity you're doing online and I highly recommend you listen to this so here's an example my buddy justin goff is doing a promotion for us he sent out an email to his list and if they click there or where the other red arrow is it would be the link was actually this one now it's long it's ugly but here's what it means it tells us six different things one the url two the source three the medium for the campaign name five the content and then last not least the term now i'm going to break these down for you real quick url is very simple that's where you're driving them to usually going to be your e-commerce domain campaign source this is where the clicks are coming from is it a search engine is it another specific site is it from maybe even a newsletter that was sent out for you this could be a lot of different things campaign medium is how the link was presented to them uh search end results pay-per-click ad email affiliate link whatever that may be this is a very important part social media you there's a lot of different um ways that you can add in medium but uh it's really different for each business campaign name here let me move my my video up here campaign name is the marketing campaign that the link belongs to traditionally this is done in succession of campaigns like a black friday sale campaign content is the specific part of a marketing campaign that got them to take action this is very optional you don't have to use it but it's good for testing sometimes ad copy a b split test between emails or other things campaign term the keyword used in paper click advertisements that generate the click and the substance subsequent visitor or what specific words were clicked in an email this is again optional you can make this whatever you want to i'll show you how i did it next is uh so so basically ours was the one above is is was justin goff so we know who it was he was an affiliate the campaign that he was specifically sending out that week and again that was justin goff email that way we just made sure but this is very simple because we know the affiliate and we know what relationship it is and how he sent it out now there are different ones he sent and the campaign term we changed later to include email one email two email three email four et cetera so um the website url is simply the website we're tracking right the campaign source examples for you for to use in the future are google facebook twitter the affiliate or affiliate name being adroll etc you can you can change that however you want to so these are examples for source here's some examples for medium cpc you know cost per click email um social post affiliate referral and you're going to come up with your own structure i don't have time to go through all that today but this is just some quick examples campaign summer sales social and then the date up the specific name of the product or a promo code uh also content email subject lines controller variation content a content b for term multiple links inside of an email different actual number of links you can put link number one link number two actual keywords or other further things that you could use to describe what you're doing that marketing activity so when you should not use utms let me move my face again this is not using what you should not do never put a utm tag or a campaign variable on an internal link you're not doing this on your website this is all external outside driving to you do not use utms when creating internal links on your own internal website i just said that if you start using utms to link to various parts of your website you can artificially multiply session counts this means that you're going to double up or triple up the traffic coming through google analytics and you do not want to corrupt any of your data we do not want bad data so to wrap up and give you a few action steps the only way you can know the true roi of your online marketing activities is by using utms on every single specific online activity you're doing it doesn't cost anything it doesn't matter uh just it's just a matter of taking the time to do it so there is a cost internally to pay somebody to do this but it is so worth it and you're going to have to make mistakes along the way and figure out a system that works for your company there is a way to go ahead and use these you can use track funnels.com or you can just go create these inside of google's tool by itself sit down with your team and map out your hierarchy have a whiteboarding session to get very clear on each of those six different uh parameters how you're going to use it in the future with your marketing channels determine a way to stay organized keep it in a spreadsheet or use something like trackfunnels.com that we created for free or choose one campaign i want you to just choose one campaign right now and begin immediately okay utms can take your marketing to a whole new level all the channels analytics tools out there work with utms for the most part 95 90 of them will pass utms through um and you can use utms to have better data in your all of your marketing campaigns and you can use this data to track return on investment for anything and everything you're doing i hope you enjoyed today's video if you have any questions go ahead and let me know and i'll go ahead and answer anything in the comments thank you so much you, [Music] Welcome to the FDC education blog. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. Now hear me please when I say this, I'm a wandering jew. So now you endear yourself to them, now they're giving you five star reviews on Yelp, they're they're singing your praises on Facebook. [Music], [Music] Welcome to Fulfillment dot coms ecomm education blog my che for the sales whisperer. Well it was a problem with this new brand and if you're trying to draw in new customers if you're trying to draw in people who are gonna use your product or service for the first time but your offers are not really easy to understand you're shooting yourself in the foot. Thank you very much. My name is AJ Yeager with Praxismetrics.com and I'm going to be your host today. You said you couldn't find a fulfillment capability that was too much neater. Inside Advance Auto Parts. Homestead Brands. One of them is Legendary Ventures which creates and sells health supplements and the other company is Prosper Wellness which creates CBD products. Thanks, have a great one. So be very clear about who's reading the message and why and know what your number one outcome for that messages and you'll get a much better result. Are you tired of attending the same boring trade shows that never produced lasting relationships? Ok? Customer service details can usually be found either in an order confirmation email, on the product itself, or on the website from which the product was ordered. Do you see a lot of these greats that they drop out of college because that vision is so it's they don't need college anymore it's it's already happened in their minds they know how to execute. I'm Michael E Gerber speaking to you from Carlsbad, California in my little home office just dying to bring the knowledge, the wisdom, the passion the energy that's needed for you to grow beyond where you are to do things you in fact haven't even imagined you have the capability of doing. See I am a leader in a business and I resonate with titles like CEO, founder and I was really and I am really good at actually growing enterprises from six to seven to eight figures. Chances are that will help increase your results. In five minutes of fixing this site here your site to add this you can literally have saved yourself millions of dollars so I can't emphasize enough how important that is. Now you're back to attracting, now that business comes to you just about free and they don't need three quotes, they don't need to think it over because three of their friends, 10 of their friends said you got to go see them so the business comes easier, it comes faster, it comes at a higher price, higher margins because these people are happy. Now the number one mistake is not properly using organized utms for all of your marketing efforts online. My story is I was brought up in Savannah, Georgia; beautiful Savannah Georgia by the way and I was brought here due to the fact the military station been here. It's not just that they put one foot in front of another. Fulfillment Center: PO Box 15911, Tampa FL 33684. If they're calling in, they don't have to wait I'll hold for a long time. As always in awakening we have our guests and our guest here is quite astonishingly successful he's Justin Singletary and he's the founder of fulfillment dot-com. Okay so first off understand it's gonna sound basic but we're gonna build up the goal in any marketing campaign is to influence behavior. Attention ecommerce store owners and advertisers! Okay now that doesn't really mean much. Now I fell into the world of marketing and online marketing through through web design so around '94 the world wide web kind of came onto the scene and my dad said hey why don't you try to figure this thing out people might be wanting to get on there so I started to build websites for people and I was like twelve years old and the money at that time was really really good so the whole appeal of like working for someone trading time for it never appealed for me to me because of how lucrative it was at that age so I pretty much been doing that ever since. Okay it could be a shed like I don't care like it's like a diesel shed and direct-response you can't get a good copywriter, what are those pain points for it? You have within 24 hours of purchasing your product to make any address changes. Well they buy from your website the information comes to a fulfillment center possibly like ourselves and then we ship it out to the customer that purchased the product and we send you back the information tracking number all excess so it's it's really we handle your product for you. Here are a couple of very successful brands I bring them up primarily because as we are all here as entrepreneurs I want to remind you these are some of the most successful brands of our times so Nike for instance it was founded by a college athletes and his coach that college athlete was Phil Knights it was back in 1964 they had an idea for an athletic brand their market cap today is somewhere between 120 - 130 billion dollars depending on what day you check with the market turbulence. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. You know what makes our fulfillment company unique? Okay what I mean is that all these different applications you're using um are are not tracking exactly what you may need and I mean that by out-of-the-box software limitations. Next thing and final question is kind of like do you know any affiliates? Okay let's switch from a garden hose to a fire hose let's turn up the traffic thinking that it will fill up the bucket faster then your bucket can leak okay and you just get more sales that'll solve it I'll just get more traffic well the problem is that's not how it works it's the opposite that occurs okay just like in the real world when you have a hole in something or erosion happens things like that right the more force more pressure the more water you put into the bucket the holes just get bigger the more traffic you get to your store the bigger the leaks get and the more money you ultimately lose whereas with revenue optimization you actually will stop those leaks you fix those leaks so that your bucket now they're never gonna be a perfect bucket but the idea is to patch it as much as much as possible and seal it up so that you keep more sales and lose less right so if you focus we're on revenue optimization well that stops the leak so you focus on patching those leaks so more sales say in the bucket right beat that dead horse enough right okay now the magic of doing this is without spending any more money on traffic than you already do your and your ads burn stays the same but you will make exponentially more money simply by focusing on revenue optimization and patching the leaks that means more money from the exact same traffic you're already paying for okay no increase in ad spend now most of our clients honestly they double or triple their revenue within 90 days of switching their focus from this tunnel vision or this I got to get more traffic focus to just revenue optimization so double or triple their revenue within 90 days from just switching into the focus making the one thing they focus on revenue optimization and that's all without massively scaling their ad spend. Well with this idea I started to say oh my gosh I'm losing twelve percent monthly! Customer service details can usually be found either in an order confirmation email, on the product itself, or on the website from which the product was ordered. We have an explosive business we can't handle this on our own and we needed somebody who can execute better than we could. Now we're in the world of Shopify and we're in the world of all of these other elements but a few of the key things that you need to pay attention to are first, very high quality professionally taken product images and the more the better. I naturally with lean towards growing more gross revenue a marketer and a salesperson it's where I live probably I lacked just enough financial fluency to understand the elements of the business to keep more I learned one day it's not about how much you bring at the top it's how much you keep at the bottom. And you want to figure out what those bottlenecks are and then test every possible combination and element to better understand your visitors as a result your traffic is going to become more effective your customers are going to spend more with you they're gonna be happier they're gonna convert at a higher rate you're gonna make more money and it'll lead to exponential growth in your business so don't let a day go by that you're not actively testing and figuring out and answering that question why it's the only way to get and keep a competitive advantage in today's noisy digital world so again this is Justin Christensen the co-founder and president of Conversion Fanatics and you are watching FDCs ecommerce education vlog we'll talk to you again on another video. It's gonna be way faster when a user visits it via a desktop browser or a mobile phone application so I highly recommend using those three tools, spending a good amount of time to implement the changes that they recommend and then rerunning the tools to see how much better your scores have increased. Ken that call center can that contact center being extension of your brand do they know in your business model can they integrate with all your vendors and actually be that ambassador that extra extension of who you are was actually on the front lines fighting with the customers the people providing you with that revenue that's the most important point to look for when you're looking for a contact center remember everyone companies that have figured out how to delight their customers but their service are winning in the marketplace so keep empowering keep challenging and keep innovating because when you're green you grow and when you're ripe you rock. When I was eight years old my dad introduced me to one of those super old computers with the green words on the screen and I just fell in love so while everybody was playing at playing sports and stuff I was hacking away at a computer and that's who I've been and you haven't been able to pull me off of it since. Automate your ecommerce fulfillment, start shipping into new markets, take advantage of our high-volume carrier discounts, and start leveraging the most efficient logistics infrastructure in the USA and beyond. One of problems I always had and half the battle against is giving a lot of the dollars back. However you need more than just product if it was true that you only needed the product cereal would be sitting in the clear plastic bags you could just see the product but as we all know that's not true is it so packages packaging is important and in the Director consumer space it is specifically important because you actually have to sell your product twice.
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